Montgomery Village Shopping Center 2320 Midway Drive Santa Rosa, CA 95405 Corner of Midway Drive and Farmers Lane (Highway 12)
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Store Hours

10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 6:00pm

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Exclusive Offers

Only at Site for Sore Eyes Santa Rosa

Complete Pair of
Designer Eyeglasses
From Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila*
with single-vision CR-39 lenses
HD Digital
Progressive lenses**
$100 OFF
Precision View logo
Current wearers Acuvue® Brand
Contact Lenses
Save Up To
In Repurchase Rewards
Site for Sore Eyes Santa Rosa exterior

Why choose Site for Sore Eyes Santa Rosa?

There’s a reason why so many families in Santa Rosa trust Site for Sore Eyes for all of their eye care needs. We’re a leading national provider of high-quality eye care treatment and services, and we are recognized for having one of the largest selections of value and designer eyewear in the region. Whether you need ophthalmic lenses, contact lenses, or any other eye care products or accessories, you can find it at our store in Montgomery Village. We even carry an extensive collection of frames including Anne Klein, Bebe, Joseph Abboud, Diane von Furstenberg, Nine West, Police, among others. And, when you purchase from Site for Sore Eyes, you can do so with confidence because we give you a full 30 days to exchange your purchase if you are unsatisfied with it for any reason. For even greater convenience, we also accept CareCredit® and most health insurance plans. Visit the Site for Sore Eyes store in the Montgomery Village Shopping Center in Santa Rosa, CA and get professional eye care for you and your family at a price that fits your budget.

Site for Sore Eyes Santa Rosa Best Optometrist 2024


Eye Exams & Affordable Eye Care in Santa Rosa

The Site for Sore Eyes store in Santa Rosa, CA is proud to offer our community affordable eye care solutions for every member of the family. From durable eyewear for dad, to designer frames for mom, to shatter-resistant lenses for the youngsters, to sports eyewear for teens – our store has it all. And, you get it all with greater convenience, better customer service, and a larger selection than any other eye care store in the region. At Site for Sore Eyes, an Independent Doctor of Optometry performs comprehensive eye exams using the latest technology in the optical field. At the same time, our friendly, highly-trained staff provides you with exceptional, personalized attention and the services you need, including free fittings, adjustments, and expert contact lens training.

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Site for Sore Eyes location to view our complete collection.

  • Adin Thomas
  • Ann Taylor
  • Anne Klein
  • Bebe
  • Champion
  • Cinzia
  • Cote D’Azur
  • Draper James
  • Fila
  • Flexon
  • Flexure
  • Furla
  • Jones New York
  • Joseph Abboud
  • Longchamp
  • Lucky Brand
  • Maui Jim
  • Nicole Miller
  • Nine West
  • Oakley®
  • Penguin
  • Ray-Ban®
  • Salvatore Ferragamo
  • Scott Harris
  • Versace

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • Aetna
  • Avesis
  • Blue Cross Blue Shield
  • Clarity Vision
  • Coast to Coast Vision
  • Davis Vision
  • EyeMed
  • Great-West
  • Health Net
  • March Vision Care
  • National Vision Administrators, L.L.C.
  • Optum Health Care
  • Principal
  • Spectera
  • Superior Vision
  • Vision Plan of America

Don’t see your insurance listed? Call this store at 707-526-2020 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Dr. Peter DiSalvo

Photo of Dr. Peter DiSalvo

Doctor Hours

Tue 10:00 AM to 6:00 PM
Wed 10:00 AM to 6:00 PM
Fri 10:00 AM to 6:00 PM
Sat 10:00 AM to 6:00 PM

Meet Our Doctor: Dr. Peter DiSalvo

Dr. DiSalvo has been practicing optometry in the San Francisco Bay Area, and Northern California, for forty years. Having established his private practice in 1987, he has acquired extensive experience in providing patients with comprehensive optometric care.
After earning a bachelor of science degree at Pennsylvania State University, Dr. DiSalvo served in the U.S. Army for three years, and then went on to receive his doctorate from the U.C. Berkeley School of Optometry in 1974. Dr. DiSalvo has completed extensive training to obtain certification in ocular therapeutics and glaucoma
Dr. DiSalvo is most rewarded by diagnosing his patient’s eye conditions and providing both clear and comfortable vision for his patients. His services also include comprehensive fitting of a wide selection of contact lenses. Recognized by his patients for exceptional doctor-patient rapport, Dr. DiSalvo is also fluent in the Spanish language.

Meet Our Doctor: Dr. Julie Ring

Photo of Dr. Julie Ring

Doctor Hours

Thu 10:00 AM to 6:00 PM

Meet Our Doctor: Dr. Julie Ring

Dr. Julie Ring is a Napa native that graduated from Pacific University College of Optometry in 2018 and UC Davis in 2012. She has diverse extensive experience in glaucoma treatment, contact lens, ocular disease treatment and dry eye therapy. Dr. Ring lives in Santa Rosa and in her free time she enjoys making art, crocheting, playing piano, bowling, and spending time with her cat, Isabelle.

*On purchase of select frames from Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila with single-vision CR-39 plastic lenses. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. **With purchase of frames. Valid on Precision View brand progressive lenses or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. Offer valid on purchase of eligible supply quantities of ACUVUE® branded contact lenses at participating retail locations from 07/01/2024 - 12/31/2024. See full terms and conditions at and complete online reward form within 60 days of purchase. [AS052405 2024PP10200]