Eyeglasses on a desk

About the Company

For over 40 years, Site for Sore Eyes has been providing professional eye care and incredible customer service across Northern California.

Visit any location and find an extensive selection of eyeglasses, contact lenses, and designer sunglasses for the entire family, all at a great value. At Site for Sore Eyes, no matter what your budget, we offer fashion for everyone!

Eye exams are available with an Independent Doctor of Optometry, conveniently located at Site for Sore Eyes.

Company History

Since 1979, with the establishment of its first store in Berkeley, CA, Site for Sore Eyes has gained a reputation for providing exceptional service in everything from quality eyewear to professional eye exams (which are provided by Independent Doctors of Optometry conveniently located inside Site for Sore Eyes). Today, this franchise has expanded to over 40 stores, each conveniently located and staffed with courteous salespeople and opticians to serve the eye care needs of the Northern California region.


The first Site for Sore Eyes optical store opened in Berkeley, California in 1979.


By 1985, this vision care chain had expanded to eight stores, and a successful optical franchising program was set in motion.


In 1993, this ever-growing company that served the optical needs of Northern California was purchased by Emerging Vision, Inc.


As of 2008, Site for Sore Eyes – combined with its sister chain, Sterling Optical – had nearly 200 locations nationwide. Site for Sore Eyes optical stores have been repeatedly honored by the publications, Crain’s ‘Franchise Buyer’ and Entrepreneur Magazine as among the top franchise operators in the United States, and in the top ten optical retailers as reported by Vision Monday.


Today, Site for Sore Eyes remains the preeminent retail optical brand in the Bay Area, with over 40 retail locations.

Frequently Asked Questions