1833 Fillmore Street, Suite 100 San Francisco, CA 94115 Between Bush Street and Sutter Street
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Store Hours

10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 6:00pm


Thu, 11/23 Closed
Sun, 12/24 Closed
Mon, 12/25 Closed
Sun, 12/31 Closed
Mon, 01/01 Closed

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Exclusive Offers

Only at Site for Sore Eyes San Francisco Fillmore Street

50 %
Plus, 2nd Pair Free*
HD Digital
Progressive lenses**
$100 OFF
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Site for Sore Eyes San Francisco Fillmore exterior

Why choose Site for Sore Eyes San Francisco Fillmore Street?

Site for Sore Eyes is committed to providing quality eye care and the best eyewear to the community. We carry some of the most popular designer brands that include Tom Ford, Prada, Gucci, Calvin Klein, and Ray Ban, among others. Let our skilled, courteous staff help you find the frame to fit your lifestyle, because from this wide selection, we can certainly help find the right choice for you. With the latest eyewear frames and highest quality lenses, matched by our sense of service, our goal is to see that you to leave our store as a satisfied customer.


Eye Exams & Affordable Eye Care in San Francisco Fillmore Street

The Site for Sore Eyes store on Fillmore Street is known for providing the highest quality eye care services in the area. From state-of-the-art eye exams (provided by Dr. Monica Chernoguz, Independent Doctor of Optometry) to our large inventory of designer eyeglasses, contact lenses, sunglasses, and other optical products, we take pride in servicing our customers with an unprecedented level of customer service and eyewear products.

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Site for Sore Eyes location to view our complete collection.

  • Airlock
  • Calvin Klein
  • Cinzia
  • Cole Haan
  • Dragon
  • Ermenegildo Zegna
  • Flexon
  • Flexure
  • Gucci
  • Hackett
  • Inspira
  • Jhane Barnes
  • Joseph Abboud
  • Kate Spade
  • Kensie
  • Koali
  • Leon Max
  • Lightec
  • Max Studio
  • Modo
  • Oakley®
  • Penguin
  • Polaroid
  • Prada
  • Prodesign
  • Randy Jackson
  • Ray-Ban®
  • Salvatore Ferragamo
  • Scott Harris
  • Sophia Loren
  • Stetson
  • Timex
  • Vera Wang
  • Wiley X
  • Zac Posen

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • Aetna
  • Always Care
  • Avesis
  • Blue Cross Blue Shield
  • Coast 2 Coast
  • Davis Vision
  • EyeMed
  • Medical Eye Services, Ltd.
  • Optum Health Care
  • Spectera
  • Superior Vision

Don’t see your insurance listed? Call this store at 415-922-0660 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Dr. Monica Chernoguz

Photo of Dr. Monica Chernoguz

Meet Our Doctor: Dr. Monica Chernoguz

Dr. Monica Chernoguz joined the Site for Sore Eyes team in August of 2016. She completed her doctorate in Optometry from the University of California Berkeley, where she received the Eschenbach’s Excellence in Low Vision Award. She completed her undergraduate degree in Health Science and Policy from Brandeis University in Waltham, Massachusetts, just a few miles from Boston. Her education includes a wide range of studies including the following: low vision evaluations, binocular vision disorders, pediatric optometry, and ocular pathology detection, as well as other associated topics.

Dr. Chernoguz is a therapeutic and glaucoma certified optometrist, and is a member of the American Optometric Association. She lives in San Francisco, where she was born and raised. Outside of being an eye doctor, she enjoys traveling, cooking, and spending time with her family.

Dr. Chernoguz looks forward to providing you with excellence in eye care through her thorough comprehensive eye exams!

*Must purchase frames and lenses. Free second pair from a large selection with single-vision clear plastic lenses. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 12/15/23. **With purchase of frames. Valid on Precision View brand progressive lenses or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 12/15/23. Purchase an eligible supply of ACUVUE® branded contact lenses from 07/01/23 to 12/31/23 and register for MyACUVUE® on to complete online reward form within 60 days of purchase and see full Terms and Conditions and other requirements