460 University Ave. Palo Alto, CA 94301 next to Hanahaus
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Store Hours

10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 5:00pm

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Exclusive Offers

Only at Site for Sore Eyes Palo Alto

of designer eyeglasses from
Jones NY, Lucky Brand, Fila and GAP
with single-vision lenses* DeRigo REM JonesNY Lucky Brand Fila GAP logo collage for Complete Pair offer
HD Digital
Progressive lenses**
$50 OFF
Precision View logo
take COMFORT in Acuvue® Brand
Contact Lenses
Save Up To
In Repurchase Rewards
Site for Sore Eyes Palo Alto exterior
Site for Sore Eyes Palo Alto interior
staff photo

Why choose Site for Sore Eyes Palo Alto?

Site for Sore Eyes is one of the leading providers of quality eye care treatment and services. We specialize in making great eye care products, all at affordable prices. At our store in Palo Alto, we have one of the most extensive collections of discount premium eyewear, ophthalmic lenses, and contact lenses for both children and adults. We also have a huge inventory of couture eyewear from designers such as Tiffany & Co, Michael Kors, Nautica, Guess, and Fendi, among others. Best of all, we make everything affordable. If you’re not completely satisfied with your glasses, frames, or any other product – we give you a full 30 days to exchange it. We even accept CareCredit® and most health insurance plans. Visit the Site for Sore Eyes store in Palo Alto, CA on University Avenue and find out why our store has a long-standing reputation for providing excellent customer service.


Eye Exams & Affordable Eye Care in Palo Alto

The Site for Sore Eyes store in Palo Alto, CA is where you can find professional eye care services and designer frames at affordable prices. With our personal attention and unbeatable selection, we’re sure you’re going to love the experience you have here. When you think “eye care in Palo Alto,” you will think of Site for Sore Eyes.

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Site for Sore Eyes location to view our complete collection.

  • 2000 Spirit Titanium
  • 4U
  • Acetate
  • Adidas
  • Adin Thomas
  • Alain Mikli
  • Altair
  • Anna Sui
  • Bebe
  • Cadillac
  • Candies
  • Capri Optics
  • Catherine Deneuve
  • Cinzia
  • Cote D’Azur
  • CoverGirl
  • David Benjamin
  • Dicaprio
  • Easy Clip
  • Easytwist
  • Flexure
  • Fysh
  • Gant
  • Gucci
  • Guess
  • Guess by Marciano
  • Guess Kids
  • Inspira
  • Joseph Abboud
  • Kate Spade
  • Kio Yamato
  • Koali
  • LaFont
  • Legre
  • Leon Max
  • Liberty Sport
  • Lightec
  • Marchon NYC
  • Maui Jim
  • Menizzi
  • Michael Ryen
  • Modo
  • N.O.W.
  • Nike
  • Nine West
  • Oakley®
  • Penguin
  • Persol
  • Porsche Design
  • Randy Jackson
  • Ray-Ban®
  • Ray-Ban Jr
  • Roger
  • Salvatore Ferragamo
  • Scott Harris
  • Silhouette
  • Takumi
  • Thalia
  • Timberland
  • Tory Burch
  • Valentino

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • EyeMed
  • Spectera
  • Superior Vision

Don’t see your insurance listed? Call this store at 650-327-2020 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Cindy E. Pouw, OD, FAAO

Photo of Cindy E. Pouw, OD, FAAO

Meet Our Doctor: Cindy E. Pouw, OD, FAAO


Credit: Jennifer McMenemy

As a therapeutic optometrist and glaucoma specialist, Dr. Pouw strongly believes in providing the best care possible for her patients through comprehensive eye exams, contact lens fittings, and the diagnosis and treatment of various eye diseases such as diabetic retinopathy, macular degeneration, and glaucoma. As an InfantSEE provider, she is committed to ensuring that eye and vision care become an essential part of infant wellness in order to set a solid foundation for life. She also enjoys managing myopia in young patients in the form of Ortho-keratology treatment and implementing the MiSight program.

In her spare time, she enjoys practicing yoga and is a certified yoga instructor. She and her husband have a 2 year old toddler and an eight year old German shorthaired pointer named Bailey. Originally from Texas, they love spending time together outdoors and exploring new places (and tasting new foods!). They are expecting their second baby boy in March 2021.

Dr. Pouw is excited to serve the Palo Alto community and is looking forward to providing personalized care for you and your family!

  • Optometry school: University of Houston College of Optometry – Beta Sigma Kappa Gold Key Honor Society, Student Volunteer Optometric Services to humanity (SVOSH)
  • Undergraduate: University of Houston – BS biology, minor psychology, summa cum laude
  • Affiliations: InfantSEE, Fellow of the American Academy of Optometry (FAAO), California Optometric Association, Santa Clara County Optometric Society
  • Research Interests: Pediatric care & myopia management, dry eye treatment, LASIK & glaucoma co-management

Meet Our Doctor: Dr. Joy Lam

Photo of Dr. Joy Lam

Meet Our Doctor: Dr. Joy Lam

Dr. Joy Lam was born and raised in Houston, Texas and attended The University of Texas at Austin where she received her Bachelor of Business Administration in Finance with a minor in Biology. During this time she worked closely with a group of optometrists and discovered her love for optometry and passion for helping patients. She then went on to earn her Doctorate in Optometry at the University of Houston College of Optometry where she graduated Magna Cum Laude. During her optometric education, she completed rotations at the U.S. Naval Medical Clinic in Quantico, Virginia and the BridgeBuilder Eye Clinic in Dallas, Texas. She was also a member of Beta Sigma Kappa, an International Optometric Honor Society.


In addition to prescribing glasses and contacts lenses, Dr. Lam specializes in the management and treatment of diabetic and hypertensive retinopathy, macular degeneration and the co-management of cataracts and LASIK. Dr. Lam also has a special interest in the treatment of ocular injuries, eye infections, dry eye syndrome, computer vision syndrome, multifocal contact lenses and corneal refractive therapy for myopia control (CRT).


In her spare time, she enjoys cooking, hiking, yoga, boot camp classes and traveling with her husband and 2 year old son(as of 2020). They recently moved to the area and are excited to join and serve the Palo Alto community and surrounding cities!

*On purchase of featured DeRigo brand frames with single-vision CR-39 plastic lenses. At participating locations. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 03/31/23 **With purchase of frames. Valid on Precision View brand progressive lenses or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 06/30/23. Purchase an eligible supply of ACUVUE® branded contact lenses from 01/01/23 to 06/30/23 and register for MyACUVUE® on to complete online reward form within 60 days of purchase and see full Terms and Conditions and other requirements