1209 Broadway St. Eureka, CA 95501 On Route 101, between W. Clark and W. Cedar Streets and between Summer Street and Koster Street (south of Old Town, Eureka). In the parking lot of Broadway Cinemas
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Store Hours

10:00am - 3:00pm
10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 6:00pm

Contact Info


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Exclusive Offers

Only at Site for Sore Eyes Eureka

Complete Pair of
Designer Eyeglasses
From Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila*
with single-vision CR-39 lenses
HD Digital
Progressive lenses**
$100 OFF
Precision View logo
Current wearers Acuvue® Brand
Contact Lenses
Save Up To
In Repurchase Rewards
Site for Sore Eyes Eureka exterior
Site for Sore Eyes Eureka interior

Why choose Site for Sore Eyes Eureka?

Our showroom carries thousands of frames in all types of styles. We’ve partnered with leading frame manufacturers in an effort to offer our customers the lowest prices on eyewear in the area. We pride ourselves on featuring a great selection of specialty eyewear from such well-known brands as Flexon, Vera Wang, Penguin, Calvin Klein, and many others. We also carry a complete collection of contact lenses (including daily wear), disposable contact lenses (including two-week disposable extended wear), multi-wear, and colored contacts, as well as a variety of accessories at remarkable savings. With the latest equipment, same day service is now available (see store for details). Whatever your eye care needs, the professionals at Site for Sore Eyes in Eureka, CA are here to help you.


Eye Exams & Affordable Eye Care in Eureka

Welcome to the Site for Sore Eyes eye care store in Eureka, CA. Our store’s trained optometrist and knowledgeable, skilled staff are committed to providing quality eye care as well as instructions and training on everything from new eyeglasses to contact lenses to designer frames and sunglasses for adults and children. The goal of our staff is to provide every customer with exceptional service through expert fittings, the best quality eyewear, thorough eye exams, and fast and courteous service. Eye exam appointments are easy to make and we honor most insurance plans.

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Site for Sore Eyes location to view our complete collection.

  • Bebe
  • Calvin Klein
  • Catherine Deneuve
  • Champion
  • CoverGirl
  • Dicaprio
  • Dragon
  • Flexon
  • Flexure
  • Glamour
  • Inspira
  • Jones New York
  • Lenton + Rusby
  • Lightec
  • Liz Claiborne
  • Marchon NYC
  • Nike
  • Nine West
  • Per Uomo
  • Vera Wang

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • Aetna
  • Avesis
  • Blue Cross Blue Shield
  • Clarity Vision
  • Coast to Coast Vision
  • EyeMed
  • Great-West
  • Health Net
  • March Vision Care
  • MES Vision
  • National Vision Administrators, L.L.C.
  • Optum Health Care
  • Principal
  • Spectera
  • Vision Plan of America

Don’t see your insurance listed? Call this store at 707-442-2922 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor:

Photo Coming Soon

Doctor Hours

Tue 10:00 AM to 5:00 PM
Wed 10:00 AM to 5:00 PM
Thu 10:00 AM to 5:00 PM
Fri 10:00 AM to 5:00 PM
Sat 10:00 AM to 5:00 PM

Meet Our Doctor:

State-of-the-Art Telemedicine Technology
Digital Eye Exams using state-of-the-art technology available. A Digital Eye Exam uses state-of-the-art telemedicine technology for a very accurate and thorough eye examination. Using the latest digital exam equipment, the doctor and their certified technicians are able to gather all your eye health data and then conduct a refraction and comprehensive eye exam remotely. Our on-site technician will guide you through the entire process.

*On purchase of select frames from Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila with single-vision CR-39 plastic lenses. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. **With purchase of frames. Valid on Precision View brand progressive lenses or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. Offer valid on purchase of eligible supply quantities of ACUVUE® branded contact lenses at participating retail locations from 01/01/2024 - 06/30/2024. See full terms and conditions at and complete online reward form within 60 days of purchase. [AS102300 PP2023AMB6974]