Serramonte Center 44 Serramonte Center Daly City, CA 94015 Between the Junipero Serra Freeway and Cabrillo Highway, just south of Daly City.
Across from Crunch Fitness by the food court.
Free parking available.
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Store Hours

11:00am - 7:00pm
11:00am - 7:00pm
11:00am - 7:00pm
11:00am - 7:00pm
11:00am - 7:00pm
10:00am - 7:00pm
11:00am - 6:00pm

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Exclusive Offers

Only at Site for Sore Eyes Daly City

Complete Pair of
Designer Eyeglasses
From Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila*
with single-vision CR-39 lenses
HD Digital
Progressive lenses**
$100 OFF
Precision View logo
Year-End Sales Event
$100 OFF
Featuring Versace,
Dolce & Gabbana,
Burberry, and Coach!^
Join us for our Year-End Sales Event on Friday December 8th from 3:00 PM to 6:00 PM. Don't miss exclusive offers on designer frames from Versace, Dolce & Gabbana, Burberry, and Coach! Call 650.992.8404 to learn more!
Site for Sore Eyes Daly City exterior
Site for Sore Eyes Daly City interior

Why choose Site for Sore Eyes Daly City?

Eye exam appointments provided by Independent Doctor of Optometry, Doctor Ken Chen, are easy to make by phone or online, and we honor most insurance plans. Dr. Ken Chen provides thorough eye exams, for eyeglasses RX & contact lens fittings, as needed. We offer a wide selection of frames, sunglasses and sports goggles to satisfy every taste and budget. Our technicians manning the on-site lab gives us the capability to provide one-hour service in most situations. At Site for Sore Eyes, if you’re not completely happy with your purchase, you have a full 30 days to make an exchange.  Stop by or call to make an appointment today.

CareCredit Diamond Certified

Eye Exams & Affordable Eye Care in Daly City

The Site for Sore Eyes optical store in Daly City is committed to providing the highest quality of customer service. Our knowledgeable, skilled staff provides the best in eye care, offering everything from thorough eye exams, new eyeglasses, contact lenses, and designer frames (among the services and products). If you need eyeglasses or contact lenses (or want discount frames, designer eyewear, specialty lenses, sports eyewear, sunglasses, or contact lenses), Site for Sore Eyes in Daly City is where you can find them – and for less than anywhere else.

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Site for Sore Eyes location to view our complete collection.

  • Adin Thomas
  • Airlock
  • Altair
  • Anne Klein
  • Bebe
  • Calvin Klein
  • Candies
  • Carolina Herrera
  • Cinzia
  • Coach
  • Dicaprio
  • Disney
  • Dolce & Gabbana
  • Easytwist
  • Emporio Armani
  • Flexon
  • Gucci
  • Guess
  • Hackett
  • Harley Davidson
  • Inspira
  • Joseph Abboud
  • Kaenon
  • Kensie
  • Koali
  • Lacoste
  • Leon Max
  • Liberty Sport
  • Lightec
  • Longchamp
  • Maui Jim
  • Michael Ryen
  • Nautica
  • Nike
  • Nike Flexon
  • Oakley®
  • OGA
  • Penguin
  • Police
  • Prada
  • Prada Linea Rossa
  • Prodesign
  • Randy Jackson
  • Ray-Ban®
  • Ray-Ban Jr
  • Rec Specs
  • Scott Harris
  • Sketchers
  • Sophia Loren
  • Tag Heuer
  • Thalia

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • Aetna
  • Avesis
  • Blue Cross Blue Shield
  • Clarity Vision
  • Coast to Coast Vision
  • Davis Vision
  • EyeMed
  • Great-West
  • Health Net
  • March Vision Care
  • National Vision Administrators, L.L.C.
  • Optum Health Care
  • Principal
  • Spectera
  • Superior Vision
  • Vision Plan of America

Don’t see your insurance listed? Call this store at 650-992-8404 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Dr. Ken Chen

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Meet Our Doctor: Dr. Ken Chen

Dr. Ken Chen is an attentive and compassionate optometrist serving the communities of Daly City. Dr. Chen accomplished his undergraduate career at Rutgers University, graduating with a degree in biology. He received his Doctor of Optometry degree from the New England College of Optometry.

Dr. Chen’s medical experience includes diagnosis, treatment, and management of a variety of eye diseases and dysfunctions, including dry eye, allergic/bacterial conjunctivitis, staphylococcal/demodex blepharitis, amblyopia (lazy eye), eye-strain, convergence insufficiency, keratoconus, cataract, macular degeneration, glaucoma, diabetic retinopathy, hypertensive retinopathy. He has also had a lot of experience removing small corneal foreign bodies and fitting astigmatism / monovision / multifocal contact lenses.

Dr. Chen is committed to providing the best care and establishing long-lasting relationships with his patients. He is always very transparent with them and educates patient thoroughly on eye diseases and prevention during his consultations. He often take his time to go over nutrition necessary to maintain good eye health. Dr. Chen embraces holistic approach to eye care, and often can provide patient with insights to eye related systemic issues, such as sleep apnea, diabetes, high blood pressure, high cholesterol, chronic inflammation, headaches, and dementia.

Dr. Chen is fluent in English, Mandarin, Taiwanese; and is able to conduct exams in Spanish, Japanese, and Cantonese.

*On purchase of select frames from Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila with single-vision CR-39 plastic lenses. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. **With purchase of frames. Valid on Precision View brand progressive lenses or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. ^Offer good on purchase of featured frames with lenses. Exclusions apply. See store for details. Valid only on 12/8/23.