Address

Brown Ranch Marketplace 3555-H Clares Street Capitola, CA 95010 Next to the Capitola Mall. Between Trader Joe's and Bed Bath & Beyond
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Store Hours

Mon
9:30am - 6:00pm
Tue
9:30am - 6:00pm
Wed
9:30am - 6:00pm
Thu
9:30am - 6:00pm
Fri
9:30am - 6:00pm
Sat
9:30am - 6:00pm
Sun
Closed

Contact Info

831-477-4909

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Exclusive Offers

Only at Site for Sore Eyes Capitola

Complete Pair of Designer Eyeglasses
$99
with single-vision CR-39 lenses* niki nicole miller, vogue eyewear, champion, lucky brand kids and gap kids logos
Digital Eye Strain? Blue Light Blocking#
FREE
Hurry! Offer Ends Soon:
HD Digital Progressive Lenses
$75 OFF
Precision View logo
Site for Sore Eyes Capitola interior
Site for Sore Eyes Capitola interior

Why choose Site for Sore Eyes Capitola?

We are committed to providing quality eye care and the best eyewear to the community. From our wide selection, you will surely find the frame that is just right for you. We have been in business for almost two decades, and offer all the latest brands and services. Let our skilled, courteous staff help you find the frame to fit your lifestyle. Come in today.

CareCredit

Eye Exams & Affordable Eye Care in Capitola

The Site for Sore Eyes store in Capitola, CA is where you can find all of the eye care services you may need. From state-of-the-art eye examinations given by Dr. David Herzog, an Independent Doctors of Optometry, to our wide selection of eyewear products and services, we’re sure you will leave our store as very satisfied customer. Our comprehensive eye exams are conducted using the latest technology in optical testing equipment, so you can you can feel confident that your prescription (should you need one) is accurate. We offer discount frames, designer eyewear, specialty lenses, sunglasses, contact lenses, and more.

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Site for Sore Eyes location to view our complete collection.

  • Adidas
  • Altair
  • Ann Taylor
  • Armani Exchange
  • Bebe
  • Calvin Klein
  • Champion
  • Coach
  • Cole Haan
  • Columbia
  • DKNY
  • Eight to Eighty
  • Flexon
  • Furla
  • Gucci
  • Guess
  • Harley Davidson
  • INVU Eyewear
  • Jones New York
  • John Varvatos
  • Lacoste
  • Longchamp
  • Lucky Brand
  • Marchon NYC
  • Max Mara
  • McAllister
  • Michael Ryen
  • Modern
  • Nautica
  • Nicole Miller
  • Nine West
  • Oakley®
  • Ray-Ban®
  • Salvatore Ferragamo
  • Scott Harris
  • Serafina
  • Silhouette
  • TOM FORD®
  • Viva
  • Vogue
  • Yalea

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • Davis Vision
  • EyeMed
  • National Vision Administrators, L.L.C.
  • Vision Plan of America
  • Spectera
  • Superior Vision

Don’t see your insurance listed? Call this store at 831-477-4900 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

About The Doctor: B. David Herzog Independent Doctor of Optometry at Site for Sore Eyes

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About the Doctor: B. David Herzog Independent Doctor of Optometry at Site for Sore Eyes

To make an appointment with Dr. Herzog, Independent Doctor of Optometry, call 831-477-4900

Eye Exams available by an Independent Doctor of Optometry conveniently located at Site for Sore Eyes. Site for Sore Eyes does not employ the optometrist nor do they provide eye exams.

* On purchase of frames from a select group of designer brands with single-vision CR-39 plastic lenses. Inventory will vary by location, while supplies last. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offers expire 09/30/26.
# With purchase of a complete pair of eyeglasses (frames and lenses) with blue light coating. Cannot be combined with insurance other offers. Other restrictions may apply. Valid at participating locations. See store for details. Offer expires 09/30/2026.
** With purchase of frames. Valid on Precision View brand progressive lenses or similar. Combinable with other offers. Cannot be combined with insurance. Other restrictions may apply. See store for details. Offer expires 11/30/26.