Brown Ranch Marketplace 3555-H Clares Street Capitola, CA 95010 Next to the Capitola Mall. Between Trader Joe's and Bed Bath & Beyond
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Store Hours

9:30am - 6:00pm
9:30am - 6:00pm
9:30am - 6:00pm
9:30am - 6:00pm
9:30am - 6:00pm
9:30am - 6:00pm

Contact Info


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Exclusive Offers

Only at Site for Sore Eyes Capitola

of designer eyeglasses from
Jones NY, Lucky Brand, Fila and GAP
with single-vision lenses* DeRigo REM JonesNY Lucky Brand Fila GAP logo collage for Complete Pair offer
HD Digital
Progressive lenses**
$50 OFF
Precision View logo
take COMFORT in Acuvue® Brand
Contact Lenses
Save Up To
In Repurchase Rewards
Site for Sore Eyes Capitola interior
Site for Sore Eyes Capitola interior

Why choose Site for Sore Eyes Capitola?

We are committed to providing quality eye care and the best eyewear to the community. From our wide selection, you will surely find the frame that is just right for you. We have been in business for almost two decades, and offer all the latest brands and services. Let our skilled, courteous staff help you find the frame to fit your lifestyle. Come in today.


Eye Exams & Affordable Eye Care in Capitola

The Site for Sore Eyes store in Capitola, CA is where you can find all of the eye care services you may need. From state-of-the-art eye examinations, given by Dr. David Herzog or Dr. Jenny Yen (Independent Doctors of Optometry), to our wide selection of eyewear products and services, we’re sure you will leave our store as very satisfied customer. Our comprehensive eye exams are conducted using the latest technology in optical testing equipment, so you can you can feel confident that your prescription (should you need one) is accurate. We offer discount frames, designer eyewear, specialty lenses, sunglasses, contact lenses, and more.

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Site for Sore Eyes location to view our complete collection.

  • Altair
  • Ann Taylor
  • Bebe
  • Champion
  • Cinzia
  • Cole Haan
  • Columbia
  • Converse
  • Cote D’Azur
  • Flexon
  • Gucci
  • Guess
  • Harley Davidson
  • Inspira
  • Jonas New York
  • Kensie
  • Lacoste
  • LaFont
  • Lilly Pulitzer
  • Longchamp
  • Lucky Brand
  • Marchon NYC
  • Michael Ryen
  • Nicole Miller
  • Nine West
  • Oakley®
  • Penguin
  • Puma
  • Ray-Ban®
  • Scott Harris
  • Serafina
  • Silhouette
  • Skaga
  • Swarovski
  • Yalea

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • Davis Vision
  • EyeMed
  • Medical Eye Services, Ltd.
  • National Vision Administrators, L.L.C.
  • Vision Plan of America
  • Spectera

Don’t see your insurance listed? Call this store at 831-477-4900 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Dr. B. David Herzog

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Meet Our Doctor: Dr. B. David Herzog

To make an appointment with Dr. Herzog, Independent Doctor of Optometry, call 831-477-4900

*On purchase of featured DeRigo brand frames with single-vision CR-39 plastic lenses. At participating locations. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 03/31/23 **With purchase of frames. Valid on Precision View brand progressive lenses or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 06/30/23. Purchase an eligible supply of ACUVUE® branded contact lenses from 01/01/23 to 06/30/23 and register for MyACUVUE® on to complete online reward form within 60 days of purchase and see full Terms and Conditions and other requirements