12124 New Airport Road Auburn, CA 95603 behind Walgreens on the intersection of HWY49 & New Airport Rd.
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Store Hours

9:30am - 6:00pm
9:30am - 6:00pm
9:30am - 6:00pm
9:30am - 6:00pm
9:30am - 6:00pm
9:30am - 4:00pm

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Exclusive Offers

Only at Site for Sore Eyes Auburn

Complete Pair of
Designer Eyeglasses
From Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila*
with single-vision CR-39 lenses
HD Digital
Progressive lenses**
$100 OFF
Precision View logo
Current wearers Acuvue® Brand
Contact Lenses
Save Up To
In Repurchase Rewards
Site for Sore Eyes Auburn exterior

Why choose Site for Sore Eyes Auburn?

The Site for Sore Eyes store in Auburn, CA has been in business for over a decade and is the place where you will find the best value and selection when it comes to the eyewear needs of you and your family. With the convenience of offering “walk-in” availability, we make it easy to provide professional eye care service and treatment according to your schedule. And perhaps even more importantly – we make it all affordable. We carry an extensive line of value frames, ophthalmic lenses, and contact lenses. We also have the area’s largest selection of designer frames from brands such as Giorgio Armani, Calvin Klein, Oakley, and Versace (to name a few). Best of all, when you choose Site for Sore Eyes, everything you buy is backed by our satisfaction guarantee. If you’re not completely satisfied with any product you purchase from us, you have a full 30 days to exchange it. At our store in Auburn, we are committed to providing you and your family with the best possible eye care and exceptional customer service. We even accept CareCredit® and most insurance plans. Visit the Site for Sore Eyes store at 12124 New Airport Road in Auburn, CA and find out why we’re the best in the Bay area.


Eye Exams & Affordable Eye Care in Auburn

The Site for Sore Eyes optical store in Auburn, CA is your source for the best selection of eyewear in the area. Our friendly and experienced staff is fully committed to providing you with unparalleled customer service and personal attention. From the moment you enter our store, our goal is to ensure you get the best eye care treatment possible – be it a free frame adjustment or contact lens training. If you need eyeglasses or contact lenses, then you’ll be happy to have chosen our store. Site for Sore Eyes has everything you need to make sure that you see and look your best – from discount frames and designer eyewear to specialty lenses, sports eyewear, prescription sunglasses, contact lenses, and so much more.

At the Site for Sore Eyes store in Auburn, Doctor Lary McPhaill (Independent Doctor of Optometry) conducts eye exams using the latest technology in optical testing equipment, so you can feel confident that your prescription (should you need one) is accurate.

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Site for Sore Eyes location to view our complete collection.

  • Aspex Magnetic Clip-on
  • Badgley Mischka
  • Blackfin
  • BMW
  • Calvin Klein
  • Carolina Herrera
  • Charles Stone
  • Coco Song
  • Costa
  • Cote D’Azur
  • David Benjamin
  • Diesel
  • Disney
  • Divaldi
  • Dutz
  • DVF
  • Easytwist
  • Elan
  • Ella
  • Emporio Armani
  • Escada
  • Fila
  • Flexon
  • Flexure
  • Frederic Beausoleil
  • Frieze Frames
  • Gant
  • Giorgio Armani
  • Gucci
  • Guess
  • Harley Davidson
  • Inspira
  • Jhane Barnes
  • John Varvatos
  • Jones New York
  • Joseph Abboud
  • Judith Leiber
  • Just Cavalli
  • Kaenon
  • Karl Lagerfeld
  • Kate Spade
  • Kenneth Cole
  • Kensie
  • La Matta
  • Lacoste
  • Lerocher
  • Legre
  • Leon Max
  • Liberty Sport
  • Lilly Pulitzer
  • LookOut
  • Lucky Brand
  • Maui Jim
  • Max Studio
  • Menizzi
  • Metropolitan
  • Mexx Eyes
  • Michael Kors
  • Michael Ryen
  • Missoni
  • Natori
  • Nautica
  • Nike
  • Nike Flexon
  • Nine West
  • Oakley®
  • Ogi
  • Outspoken
  • OWP
  • Paradox
  • Penguin
  • Police
  • Prada
  • Prodesign
  • Project Runway
  • Proof
  • Randy Jackson
  • Ray-Ban®
  • Ray-Ban Jr
  • Rock & Republic
  • Roger
  • Salvatore Ferragamo
  • Scott Harris
  • Seraphin
  • SI Helium
  • Skaga
  • Sketchers
  • Sophia Loren
  • Stetson
  • Takumi
  • Vera Bradley
  • Vera Wang
  • Versace
  • Via Spiga
  • Vogue
  • Wiley X
  • Xavier Garcia
  • XOXO
  • Zac Posen

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • Adventist Health
  • Aetna
  • Avesis
  • Blue Cross Blue Shield
  • Capitol Administrators
  • Clarity Vision
  • Coast to Coast Vision
  • Davis Vision
  • Delta Health
  • EyeMed
  • Great-West
  • Health Comp
  • Health Net
  • March Vision Care
  • National Vision Administrators, L.L.C.
  • NVA
  • Optum Health Care
  • Principal
  • Spectera
  • Superior Vision
  • Vision Plan of America
  • VPA

Don’t see your insurance listed? Call this store at 530-889-9985 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Dr. Lary McPhaill

Photo of Dr. Lary McPhaill

Doctor Hours

Mon 9:30 am to 6:00 pm
Wed 9:30 am to 6:00 pm
Fri 9:30 am to 6:00 pm
Sat 9:30 am to 4:00 pm

Meet Our Doctor: Dr. Lary McPhaill

Dr. Lary McPhaill is an optometrist practicing at Site for Sore Eyes in Auburn CA and specializes in primary care and contact lens exams with over 40 years experiance. He completed his undergraduate degree for Bachelor of Science in Applied Mathematics from California Polytechnical University 1969. Then to become an eye doctor when he then completed his Doctorate of Optometry from Pacific University School of Optometry in 1974. He is an optometrist who is licensed to practice Optometry in states of California, Texas, and Oregon. As an eye doctor he is also trained to treat mange and prescribe Viral infections, Bacterial infections, and Immunological inflammations. To make an appointment with : Dr. Lary McPhaill call 530-889-9985.

-Doctorate of Optometry from Pacific University School of Optometry 1974
-Bachelor of Science in Applied Mathematics from California Polytechnical University 1969
-National Board of Examiners in Optometry (NBEO) 1974, 1997 IAB
-Glaucoma Certified in State of California 2001
-Licensed to practice Optometry in states of California, Texas, and Oregon
-Trained to treat, manage and prescribe for:
-Viral infections
-Bacterial infections
-Immunological inflammations
-Ophthalmology trained, NVision Lasic Center, Richard Meister MD, 2000
-Post-Operative Corneal Refractive Surgery co-management
-Forty years contact lens fitting experience

*On purchase of select frames from Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila with single-vision CR-39 plastic lenses. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. **With purchase of frames. Valid on Precision View brand progressive lenses or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. Offer valid on purchase of eligible supply quantities of ACUVUE® branded contact lenses at participating retail locations from 01/01/2024 - 06/30/2024. See full terms and conditions at and complete online reward form within 60 days of purchase. [AS102300 PP2023AMB6974]