Address

Brown Ranch Marketplace 3555-H Clares Street Capitola, CA 95010 Next to the Capitola Mall. Between Trader Joe's and Bed Bath & Beyond
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Store Hours

Mon
9:30am - 6:00pm
Tue
9:30am - 6:00pm
Wed
9:30am - 6:00pm
Thu
9:30am - 6:00pm
Fri
9:30am - 6:00pm
Sat
9:30am - 6:00pm
Sun
Closed

Contact Info

831-477-4909

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Exclusive Offers

Only at Site for Sore Eyes Capitola

Complete Pair of
Designer Eyeglasses

From brands such as Nicole Miller, John Varvatos, Guess, Calvin Klein, Etnia Barcelona, Lafont's Issy & LA and so many more!
up to
50 %
OFF
with single-vision CR-39 lenses*
eye exam
$89
with an independent doctor of optometry
new wearers Acuvue® Brand
Contact Lenses
Save up to
$250
In Upgrade Rewards!^
Site for Sore Eyes Capitola interior
Site for Sore Eyes Capitola interior

Why choose Site for Sore Eyes Capitola?

We are committed to providing quality eye care and the best eyewear to the community. From our wide selection, you will surely find the frame that is just right for you. We have been in business for almost two decades, and offer all the latest brands and services. Let our skilled, courteous staff help you find the frame to fit your lifestyle. Come in today.

CareCredit

Eye Exams & Affordable Eye Care in Capitola

The Site for Sore Eyes store in Capitola, CA is where you can find all of the eye care services you may need. From state-of-the-art eye examinations given by Dr. David Herzog, an Independent Doctors of Optometry, to our wide selection of eyewear products and services, we’re sure you will leave our store as very satisfied customer. Our comprehensive eye exams are conducted using the latest technology in optical testing equipment, so you can you can feel confident that your prescription (should you need one) is accurate. We offer discount frames, designer eyewear, specialty lenses, sunglasses, contact lenses, and more.

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Site for Sore Eyes location to view our complete collection.

  • Adin Thomas
  • Altair
  • Ann Taylor
  • Bebe
  • Calvin Klein
  • Champion
  • Cole Haan
  • Columbia
  • Fila
  • Flexon
  • Furla
  • GAP
  • Gucci
  • Guess
  • Harley Davidson
  • Inspira
  • INVU Eyewear
  • Jones New York
  • Kensie
  • Lacoste
  • Lafont
  • Longchamp
  • Lucky Brand
  • Marchon NYC
  • Max Mara
  • Michael Ryen
  • Nautica
  • Nicole Miller
  • Nine West
  • Oakley®
  • Paradigm
  • Penguin
  • Puma
  • Ray-Ban®
  • Salvatore Ferragamo
  • Scott Harris
  • Serafina
  • Silhouette
  • Shuron
  • TOM FORD®
  • Vera Wang
  • Yalea

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • Davis Vision
  • EyeMed
  • National Vision Administrators, L.L.C.
  • Vision Plan of America
  • Spectera
  • Superior Vision

Don’t see your insurance listed? Call this store at 831-477-4900 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

About The Doctor: B. David Herzog Independent Doctor of Optometry at Site for Sore Eyes

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About the Doctor: B. David Herzog Independent Doctor of Optometry at Site for Sore Eyes

To make an appointment with Dr. Herzog, Independent Doctor of Optometry, call 831-477-4900

Eye Exams available by an Independent Doctor of Optometry conveniently located at Site for Sore Eyes. Site for Sore Eyes does not employ the optometrist nor do they provide eye exams.

*On purchase of frames from a group of select designer brands with single-vision CR-39 plastic lenses. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/25. Offer valid on purchase of eligible supply quantities of ACUVUE® branded contact lenses at participating retail locations from 01/01/2025 - 06/30/2025. See full terms and conditions at MyAcuvueRewards.com and complete online reward form within 60 days of purchase. [AS102411 2024PP17556] ^Offer valid on purchase of eligible supply quantities of ACUVUE® branded contact lenses at participating retail locations from 01/01/2025 - 06/30/2025. See full terms and conditions at MyAcuvueRewards.com and complete online reward form within 60 days of purchase. [AS102410 2024PP17554]