Welcome to Site for Sore Eyes, Berkeley, CA

2174 Shattuck Ave Berkeley, CA 94704
Free validated 1 hour parking at the Allston Way Garage

Phone: 510-841-6963 Fax: 510-548-1822
Schedule an Appointment
Store Hours
  • Monday - Friday 9:30 am to 7:00 pm
  • Saturday 10:00 am to 6:00 pm
  • Sunday 11:00 am to 5:00 pm
Doctor's Hours
  • Monday - Friday 10:00 am to 6:45pm
  • Saturday 10:00 am to 5:45pm
Walk-ins are always welcome.
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Eye Exams by Sterling VisionCare™ and Other Eye Care Solutions in Berkeley, CA
The Site for Sore Eyes store in Berkeley, CA is your one-stop solution for all of your eye care needs. From state-of-the-art eye examinations by our Sterling VisionCare™ Optometrist to an incredible selection of eyewear products and services, we’re proud to offer everything that you and your family may need to enjoy crystal clear vision and healthy eyes. Our comprehensive eye exams are conducted using the latest technology in optical testing equipment, Our comprehensive eye exams are conducted using the latest technology in optical testing equipment, so you can you can feel confident that your prescription (should you need one) is accurate.. If you need eyeglasses or contact lenses – you’re in luck! Site for Sore Eyes is home to Berkeley’s largest selection of eyewear and contacts. Whether you are looking for discount frames, designer eyewear, specialty lenses, sports eyewear, sunglasses, or contact lenses, Site for Sore Eyes is where you can find them all – and for less than anywhere else. The Site for Sore Eyes store in Berkeley, CA is conveniently open seven days a week, and (unlike many other eye care stores) we always welcome walk-ins!

Where to Find Site for Sore Eyes in Berkeley, CA
The Site for Sore Eyes store in Berkeley is located at 2174 Shattuck Avenue. Our store is situated in Constitution Square (between Center Street and Allston Way) in downtown Berkeley, right by Bart Station. Get free one-hour validated parking at Allston Way Garage with purchase or exam.

Why Choose Site For Sore Eyes?
The Site for Sore Eyes store in Berkeley is the original Site for Sore Eyes! This store, which opened back in 1979, has set the benchmark for our brand. Paul Licht, the owner of this Site for Sore Eyes location, prides himself in providing the Berkeley community with high quality eyewear, accurate eye exams, and fast and courteous service from the sales staff, opticians and optometrists. For over 35 years, our store has been the leading provider of eye care in Berkeley, thanks in part to our incredible selection of designer frames from brands such as Ray Ban, Gucci, Escada, Penguin, OGI, Valentino, Carolina Herrera and many more. We are committed to providing you and your family with the best eye care and exceptional customer service possible. That’s why we offer a satisfaction guarantee on everything you purchase. If you’re not completely satisfied with any product, you have a full 30 days to exchange it. We also offer a $25 warranty, and even accept CareCredit® and most insurance plans for your convenience. And, for those customers who may worry about a language barrier, it should be noted that some of our employees speak Spanish, Tagalog, and Vietnamese. Visit the original Site for Sore Eyes store at 2174 Shattuck Avenue in downtown Berkeley, CA and you’ll find out why our store quickly became a leading provider of eye exams, eyewear, and other optical products and services in Northern California.

Call (510) 841-6963 to schedule an appointment. Walk-ins welcome. Also, take advantage of these great offers:

  • Designer frames and eyeglasses
  • Value frames
  • Contact lenses and complete training
  • Children’s frames and shatter-resistant lenses
  • Professional eye exams through Sterling VisionCare™
  • Lenses to fit your lifestyle
  • We accept most insurance plans
  • Free cleaning and adjustments
  • Join our Frequent Buyer Program
  • Gift certificates available
  • We specialize in prescription SCUBA masks



We carry all of the latest and most popular brands from Luxottica’s brand portfolio. Stop by your neighborhood Site for Sore Eyes location to view our complete collection.
  • Adin Thomas
  • Airlock
  • Altair
  • Artistic
  • Bebe
  • Bongo
  • Calvin Klein
  • Carolina Herrera
  • Cinzia
  • Cote D'azur
  • Daisy Fuentes
  • David Benjamin
  • Disney
  • DVF
  • Escada
  • Flexon
  • Flexure
  • Gold Coast
  • Gucci
  • Inbu Sunwear
  • Joseph Abboud
  • Kate Spade
  • Lacoste
  • Leon Max
  • Max Studio
  • Michael Kors
  • Michael Ryen
  • Nautica
  • Nike
  • Nike Flexon
  • Nine West
  • Oakley
  • Ogi
  • Penguin
  • Project Runway
  • Randy Jackson
  • Ray-Ban
  • Ray-Ban Jr
  • Scott Harris
  • Seraphin
  • Sophia Loren
  • Stetson
  • Tom Ford
  • Tommy Bahama
  • Valentino
  • Vera Wang
  • Via Spiga
  • Wiley X
In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:
  • Aetna
  • Avesis
  • Blue Cross
  • Clarity Vision
  • Coast to Coast
  • Davis Vision
  • EyeMed
  • Great-West
  • Health Net
  • March Vision Care
  • Medical Eye Services Ltd.
  • National Vision Administrators L.L.C.
  • Optum Health Care
  • Principal
  • Safeguard - MetLife
  • Spectera
  • Superior Vision
  • Vision Plan of America