Welcome to Site for Sore Eyes, Santa Rosa, CA

Montgomery Village, 2320 Midway Drive Santa Rosa, CA 95405

Phone: 707-526-2020 Fax: 707-526-2032
Schedule an Appointment
Store Hours
  • Monday - Saturday 10:00 am to 7:00 pm
Walk-ins are always welcome.
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Designer Eyeglasses, Frames, and Contacts in Santa Rosa, CA
The Site for Sore Eyes store in Santa Rosa, CA is proud to offer our community affordable eye care solutions for every member of the family. From durable eyewear for dad, to designer frames for mom, to shatter-resistant lenses for the youngsters, to sports eyewear for teens – our store has it all. And, you get it all with greater convenience, better customer service, and a larger selection than any other eye care store in the region. At Site for Sore Eyes, our licensed and certified Sterling VisionCare™ optometrist performs comprehensive eye exams using the latest technology in the optical field. At the same time, our friendly, highly-trained staff provides you with exceptional, personalized attention and the services you need, including free fittings, adjustments, and expert contact lens training. The Site for Sore Eyes store in Santa Rosa is conveniently open Monday through Saturday from 10am to 7pm.


Where to Find Site for Sore Eyes in Santa Rosa, CA
The Site for Sore Eyes store in Santa Rosa, CA is located in the Montgomery Village Shopping Center at 2320 Midway Drive. Our store is at the corner of Midway Drive and Farmers Lane (Highway 12). Please call us at 707-526-2020 to schedule an eye exam appointment with our optometrist. Or, pay us a walk-in visit any time during our hours of operation!


Why Choose Site for Sore Eyes?
There’s a reason why so many families in Santa Rosa trust Site for Sore Eyes for all of their eye care needs. We’re a leading national provider of high-quality eye care treatment and services, and we are recognized for having one of the largest selections of value and designer eyewear in the region. Whether you need ophthalmic lenses, contact lenses, or any other eye care products or accessories, you can find it at our store in Montgomery Village. We even carry an extensive collection of frames including Anne Klein, Bebe, Joseph Abboud, Diane von Furstenberg, Nine West, Police, among others. And, when you purchase from Site for Sore Eyes, you can do so with confidence because we give you a full 30 days to exchange your purchase if you are unsatisfied with it for any reason. For even greater convenience, we also accept CareCredit® and most health insurance plans. Visit the Site for Sore Eyes store in the Montgomery Village Shopping Center in Santa Rosa, CA and get professional eye care for you and your family at a price that fits your budget.


Call (707) 526-2020 to schedule an appointment. Walk-ins welcome. Also, take advantage of these great offers:

  • Designer eyeglasses and frames
  • Value frames
  • Contact lenses and complete training
  • Children’s frames and shatter-resistant lenses
  • Professional Eye Exams through Sterling VisionCare™
  • Lenses to fit your lifestyle
  • Site for Sore Eyes accepts most insurance plans
  • Free cleaning and adjustments
  • Join our Frequent Buyer Program
  • Gift certificates available
  • Join our VIP Eyewear Club today
We carry all of the latest and most popular brands from Luxottica’s brand portfolio. Stop by your neighborhood Site for Sore Eyes location to view our complete collection.
  • Adin Thomas
  • Airlock
  • Altair
  • Anne Klein
  • Artistic
  • Bebe
  • Calvin Klein
  • Candies
  • Cinzia
  • Cote D'azur
  • Daisy Fuentes
  • David Benjamin
  • DVF
  • Flexon
  • Flexure
  • Hackett
  • Joseph Abboud
  • Leon Max
  • Max Studio
  • Michael Ryen
  • Nike
  • Nine West
  • Project Runway
  • Randy Jackson
  • Scott Harris
  • Sophia Loren
  • Tommy Bahama
  • Via Spiga
In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:
  • Aetna
  • Avesis
  • Blue Cross
  • Clarity Vision
  • Coast to Coast
  • Davis Vision
  • EyeMed
  • Great-West
  • Health Net
  • March Vision Care
  • Medical Eye Services Ltd.
  • National Vision Administrators L.L.C.
  • Optum Health Care
  • Principal
  • Safeguard - MetLife
  • Spectera
  • Superior Vision
  • Vision Plan of America