Welcome to Site for Sore Eyes, Eureka, CA

1209 Broadway Eureka, CA 95501

Phone: 707-442-2922 Fax: 707-442-7206
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Eye Examinations in Eureka, CA 

Welcome to the Site for Sore Eyes eye care store in Eureka, CA. Our store’s trained optometrist and knowledgeable, skilled staff are committed to providing quality eye care as well as instructions and training on everything from new eyeglasses to contact lenses to designer frames and sunglasses for adults and children. The goal of our staff is to provide every customer with exceptional service through expert fittings, the best quality eyewear, thorough eye exams, and fast and courteous service. Eye exam appointments are easy to make and we honor most insurance plans.


Find us in Eureka, California on Broadway

The Site for Sore Eyes store in Eureka is easily to get to. We are located in the parking lot of Broadway Cinemas at 1209 Broadway (Route 101), between W. Clark and W. Cedar Streets and between Sumner Street and Koster St. (south of Old Town, Eureka).


Site for Sore Eyes Eureka Eyeglass Center 

Our showroom carries thousands of frames in all types of styles. We’ve partnered with leading frame manufacturers in an effort to offer our customers the lowest prices on eyewear in the Greater Bay Area. We pride ourselves on featuring a great selection of specialty eyewear from such well-known brands as Flexon, Vera Wang, Penguin, Calvin Klein, and many others. We also carry a complete collection of contact lenses (including daily wear), disposable contact lenses (including two-week disposable extended wear), multi-wear, and colored contacts, as well as a variety of accessories at remarkable savings. Whatever your eye care needs, the professionals at Site for Sore Eyes in Eureka, CA are here to help you.

We carry all of the latest and most popular brands from Luxottica’s brand portfolio. Stop by your neighborhood Site for Sore Eyes location to view our complete collection.
  • Airlock
  • Artistic
  • Calvin Klein
  • Dana Buchman
  • Flexon
  • Flexure
  • Jhane Barnes
  • Kaenon
  • Kensie
  • Koali
  • Leon Max
  • Light Tech
  • Max Studio
  • Michael Ryen
  • Modo
  • Penguin
  • Randy Jackson
  • Ray-Ban
  • Scott Harris
  • Sophia Loren
  • Stetson
  • Timex
  • Vera Wang
  • Via Spiga
  • Zac Posen
In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:
  • Aetna
  • Avesis
  • Blue Cross
  • Clarity Vision
  • Coast to Coast
  • Davis Vision
  • EyeMed
  • Great-West
  • Health Net
  • March Vision Care
  • Medical Eye Services Ltd.
  • National Vision Administrators L.L.C.
  • Optum Health Care
  • Principal
  • Safeguard - MetLife
  • Spectera
  • Superior Vision
  • Vision Plan of America