About The Site for Sore Eyes Optical Store
The first Site for Sore Eyes Optical Store opened in Berkeley, California in 1979. By 1985, the vision care chain had grown to eight stores, getting a successful optical franchising program in motion. In 1993, this ever-growing company for optical needs was purchased by Emerging Vision, Inc., a publicly traded company.
As of 2008, Site for Sore Eyes and its sister chain, Sterling Optical, had nearly 200 locations nationwide. Site for Sore Eyes Optical Stores have been repeatedly honored by the publications, Crain's Franchise Buyer and Entrepreneur Magazine, as one of the top franchise operators in the United States, and by Vision Monday as one of the country's top ten optical retailers.
Today, Site for Sore Eyes remains the preeminent retail optical brand in the Bay Area, with nearly 40 retail locations. Founder Paul Licht still operates the original Berkeley optical store and, with several partners, is currently serving as Emerging Vision's Area Developer for the Site for Sore Eyes brand.
Site for Sore Eyes continues, as it did when their first optical store opened in 1979, to go beyond – providing the best quality eyewear, accurate eye exams, and fast and courteous service from our sales staff and opticians –to serve Northern California with exceptional value.