Since 1979, with the establishment of its first store in Berkeley, CA, Site for Sore Eyes has gained a reputation for providing exceptional service in everything from quality eyewear to professional eye exams (which are provided by Independent Doctors of Optometry conveniently located inside Site for Sore Eyes). Today, this franchise has expanded to 40 stores, each conveniently located and staffed with courteous salespeople and opticians to serve the eye care needs of the Northern California region.

Company History

1979

The first Site for Sore Eyes optical store opened in Berkeley, California in 1979.

1985

By 1985, this vision care chain had expanded to eight stores, and a successful optical franchising program was set in motion.

1993

In 1993, this ever-growing company that served the optical needs of Northern California was purchased by Emerging Vision, Inc., a publicly traded company.

2008

As of 2008, Site for Sore Eyes – combined with its sister chain, Sterling Optical – had nearly 200 locations nationwide. Site for Sore Eyes optical stores have been repeatedly honored by the publications, Crain’s ‘Franchise Buyer’ and Entrepreneur Magazine as among the top franchise operators in the United States, and in the top ten optical retailers as reported by Vision Monday.

2015

Today, Site for Sore Eyes remains the preeminent retail optical brand in the Bay Area, with 40 retail locations.